PPC Services

# PPC advertising
that pays
for itself.

BUD is a PPC agency delivering paid advertising services where every campaign is built around one number — cost per qualified lead. Not impressions. Not clicks. Leads that become clients.

Get a PPC Proposal See Our Results
300%
Avg. organic growth
6mo
To first page rankings
4
Global markets served
What We Deliver

## Full-service
PPC advertising, built
for B2B performance

Paid advertising in B2B is a precision instrument. The audiences are narrower, the CPCs are higher, and the stakes of a poorly-managed campaign are greater. BUD's PPC advertising services are designed to make every pound, dollar, and dirham work harder.

01
Google Ads Management

End-to-end Google Ads management — search, display, Performance Max, and YouTube. Keyword strategy, match type architecture, bid management, ad copy testing, and landing page optimisation — all owned by one team, aligned to your pipeline targets.

02
Bing & Microsoft Ads

Often overlooked, consistently underpriced. Microsoft Ads reach a disproportionately senior B2B audience at lower CPCs than Google. BUD manages Bing Ads campaigns that capture high-intent traffic your competitors are ignoring.

03
LinkedIn Ads

The most powerful B2B paid channel in the world. We run LinkedIn Sponsored Content, Message Ads, and Lead Gen Forms targeting decision-makers by job title, seniority, company size, and industry — putting your brand directly in front of the people who buy.

04
Paid Search Marketing

Integrated paid search marketing programmes across Google and Bing — built for maximum SERP coverage at minimum wasted spend. Every campaign structured for Quality Score, relevance, and conversion.

05
Retargeting & Remarketing

Re-engage visitors who didn't convert first time. BUD builds intelligent retargeting programmes across Google Display, LinkedIn, and Meta — segmented by behaviour, stage in the funnel, and time since last visit.

06
Landing Page Design & Optimisation

A great ad sending traffic to a poor landing page is wasted money. BUD designs and continuously optimises the landing pages that receive your paid traffic — built for conversion, not just aesthetics.

07
PPC Reporting & Attribution

Full transparency on every campaign — spend, impressions, clicks, conversions, cost per lead, and revenue influenced. Monthly reporting in plain English, not agency jargon.

08
Meta & Social Ads

Expand your reach beyond search. We manage full-funnel campaigns across Facebook and Instagram, using advanced audience profiling and creative testing to capture demand where your customers spend their downtime.

Our Approach

## How we run PPC
campaigns that compound performance.

01
Audit & Strategy

If you have existing campaigns, we audit them first. We identify wasted spend, missed opportunities, and structural problems — then build a revised strategy before touching the budget.

02
Campaign Build

Clean campaign architecture — well-structured ad groups, tightly themed keyword clusters, compelling ad copy, and conversion-optimised landing pages. Built right from day one.

03
Launch & Learn

Campaigns live with tight budget controls and daily monitoring. The first four weeks are about gathering data — which keywords convert, which audiences respond, which messages resonate.

04
Optimise

Continuous bid adjustments, negative keyword management, A/B testing, and audience refinement. PPC performance compounds when managed properly — week eight should outperform week two, every time.

05
Report & Scale

Monthly performance reviews with clear recommendations. When campaigns prove out, we scale the winners confidently.

Why BUD for PPC

## The PPC agency
that speaks your buyers' language.

Book a PPC Review
01
B2B Paid Media Specialists

We run campaigns for companies where a single converted lead is worth thousands — not dozens — of pounds. That changes how we think about targeting, messaging, and bidding.

02
Integrated Search Strategy

BUD manages both SEO and PPC — which means your paid and organic programmes work together, not against each other. No cannibalisation. No gaps.

03
Full-Funnel Coverage

We build campaigns for every stage — awareness, consideration, and conversion — so your paid programme generates pipeline at every point in the B2B buying cycle.

04
Zero Hidden Fees

You see exactly what you're spending on media and exactly what you're spending on management. No inflated media markups. No surprises.

## Stop paying for
clicks that
never convert

Tell us your target cost per lead and current budget. We'll tell you whether it's realistic — and how to get there.

Book a PPC Review See our digital results
Connect With Us

### Let’s begin a conversation.

Whether you have a definitive brief or a budding concept, our team is positioned to bring your vision to life.

Inquiries

hello@yourstudio.com

Studio

London — NYC — Tokyo

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