BUD is a PPC agency delivering paid advertising services where every campaign is built around one number — cost per qualified lead. Not impressions. Not clicks. Leads that become clients.
Paid advertising in B2B is a precision instrument. The audiences are narrower, the CPCs are higher, and the stakes of a poorly-managed campaign are greater. BUD's PPC advertising services are designed to make every pound, dollar, and dirham work harder.
End-to-end Google Ads management — search, display, Performance Max, and YouTube. Keyword strategy, match type architecture, bid management, ad copy testing, and landing page optimisation — all owned by one team, aligned to your pipeline targets.
Often overlooked, consistently underpriced. Microsoft Ads reach a disproportionately senior B2B audience at lower CPCs than Google. BUD manages Bing Ads campaigns that capture high-intent traffic your competitors are ignoring.
The most powerful B2B paid channel in the world. We run LinkedIn Sponsored Content, Message Ads, and Lead Gen Forms targeting decision-makers by job title, seniority, company size, and industry — putting your brand directly in front of the people who buy.
Integrated paid search marketing programmes across Google and Bing — built for maximum SERP coverage at minimum wasted spend. Every campaign structured for Quality Score, relevance, and conversion.
Re-engage visitors who didn't convert first time. BUD builds intelligent retargeting programmes across Google Display, LinkedIn, and Meta — segmented by behaviour, stage in the funnel, and time since last visit.
A great ad sending traffic to a poor landing page is wasted money. BUD designs and continuously optimises the landing pages that receive your paid traffic — built for conversion, not just aesthetics.
Full transparency on every campaign — spend, impressions, clicks, conversions, cost per lead, and revenue influenced. Monthly reporting in plain English, not agency jargon.
Expand your reach beyond search. We manage full-funnel campaigns across Facebook and Instagram, using advanced audience profiling and creative testing to capture demand where your customers spend their downtime.
If you have existing campaigns, we audit them first. We identify wasted spend, missed opportunities, and structural problems — then build a revised strategy before touching the budget.
Clean campaign architecture — well-structured ad groups, tightly themed keyword clusters, compelling ad copy, and conversion-optimised landing pages. Built right from day one.
Campaigns live with tight budget controls and daily monitoring. The first four weeks are about gathering data — which keywords convert, which audiences respond, which messages resonate.
Continuous bid adjustments, negative keyword management, A/B testing, and audience refinement. PPC performance compounds when managed properly — week eight should outperform week two, every time.
Monthly performance reviews with clear recommendations. When campaigns prove out, we scale the winners confidently.
We run campaigns for companies where a single converted lead is worth thousands — not dozens — of pounds. That changes how we think about targeting, messaging, and bidding.
BUD manages both SEO and PPC — which means your paid and organic programmes work together, not against each other. No cannibalisation. No gaps.
We build campaigns for every stage — awareness, consideration, and conversion — so your paid programme generates pipeline at every point in the B2B buying cycle.
You see exactly what you're spending on media and exactly what you're spending on management. No inflated media markups. No surprises.
Tell us your target cost per lead and current budget. We'll tell you whether it's realistic — and how to get there.